Posts for Tag: advertising

Buick tries to 1-up Lexus on a problem Lexus doesn't have

This Buick commercial shows that if you lock your keys in your car, you can unlock your doors with their iPhone app. While it might be a nice feature, the commercial infers that the Lexus owner locked his keys in his car. But it's actually impossible to lock your keys in a Lexus. Details below...

Every Lexus comes standard with their SmartAccess keys. These keys don't ever have to leave your pocket, and more importantly, don't let you lock the car when the key is inside. I find it humorous that the makers of this commercial would choose to compare the Buick to a Lexus ES for this specific feature, full while knowing their whole point is moot. Hey Buick, if you're going to target buyers of the Lexus ES, at least point out a problem Lexus actually has, not one you make up.