Cory Watilo

There are companies who seemingly couldn't care less about their customers, and then there are companies like Newport Lexus. I've serviced my car at Newport Lexus for four years now, but the service has never been better than it is today.

Yesterday it was time to take my car in for service. I called and let my service rep know I'd be arriving in about 20 minutes. When I showed up, the paperwork was already filled out and my preference in loaner vehicles was sitting there waiting for me. All I had to do was sign the paperwork. I literally walked inside, sat down, signed on the dotted line, and walked out to my loaner. I was in and out in less time than it takes to make a latte.

It's refreshing to know that some companies still care about treating their customers right. This is the kind of level I try to give people who use the things I build, and I appreciate receiving the same kind of treatment. It's why we built Less Neglect - an amazing support tool to help us support our users of FolioHD and The Mux.

When businesses go the extra mile to make their customers feel special, the loyalty they'll have is far greater than if you simply provide adequate service. And that's what makes customers for life.

Oh, and if you own a Lexus in Socal, go visit Joey Wilchek at Newport Lexus.

This Buick commercial shows that if you lock your keys in your car, you can unlock your doors with their iPhone app. While it might be a nice feature, the commercial infers that the Lexus owner locked his keys in his car. But it's actually impossible to lock your keys in a Lexus. Details below...

Every Lexus comes standard with their SmartAccess keys. These keys don't ever have to leave your pocket, and more importantly, don't let you lock the car when the key is inside. I find it humorous that the makers of this commercial would choose to compare the Buick to a Lexus ES for this specific feature, full while knowing their whole point is moot. Hey Buick, if you're going to target buyers of the Lexus ES, at least point out a problem Lexus actually has, not one you make up.

A few months ago, I posted about a blue Nissan Sentra that was driving around with a Tustin Lexus license plate frame. [original post here] It caught my eye because I thought it was odd to see an older model Nissan driving around with a Lexus frame.

Well, as it turns out, today (4 months later) I happened to find myself behind the same car, except almost 20 miles away.

Today in Fullerton, CA

December in Costa Mesa, CA...

And here's a map to show where I came across the same car.

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With the 3 million people living in Orange County, what are the odds? Maybe it happens more than we think.