Cory Watilo

Last weekend, I attended the 2nd annual ValioCon in San Diego. The first happened just over a year ago. When I introduced myself to fellow designers, I listed off the latest things I had built and some well-known sites or projects that people could associate with my name.

But as I introduced myself, I found myself giving the same introduction as I did last year. Why? Because I haven't "released" anything new that I've been working on in over a year. I'm ashamed.

That's not to say I haven't done anything. I've been busy all year. FolioHD is gaining traction like crazy. I redesigned Bandzoogle's site manager platform. I did some work for Zillow. I've sold lots of premium Posterous themes. I'm now doing some pretty exciting design work at Kelley Blue Book (on a contract basis). Most importantly of all (to me), I've worked on exciting new projects of my own like The Mux and Less Neglect. But neither of those have been released yet, simply because they aren't finished. And surprisingly, those are the projects I've wanted to finish most of all.

During the conference last year, there were other designers who teased upcoming releases of their own products. Fast forward to this year. They still haven't been released either.

I don't know what their reasoning is, but I know I don't have many excuses. I simply need to focus. It's quite honestly embarassing to me that I have so many unfinished projects on my plate. Itn fact, it's a big problem of mine. I will half-finish projects, then get excited about something new and move on.

At ValioCon this year, I jotted down something a speaker said relating to getting things done:

Treat side-projects like a real job. Have a product schedule, deadlines, and make sure you meet them and consequences if you don't.

This is something I plan to implement in all of my side projects.

I also think it's a time management issue. I make sure I have a healthy balance of work and personal time in my life. I think it's important to rest and have fun. But in order to finish things, it's sometimes important to make sacrifices. Another speaker at ValioCon gave this piece of advice:

There's an unhealthy point in any side business where you have to sacrifice something.

Things simply aren't going to get done on their own. It takes serious focus and sometimes sacrifice if you want to get where you want to go.

Setting reasonable goals and expectations is important. If you don't, there's a good chance you'll end up in a similar situation where you look back and realize you haven't made it any closer to your personal goals than you were a year ago.

So my new goal is to release a working version of The Mux, and a beta version of Less Neglect by the time I turn 25 next month. That leaves just over a month to release two half-finished products. I think it's doable. And if I stick to a written schedule, it definitely is.

But I could use your help, internet. Hold me accountable!