Best Buy gets it right

A couple years ago, I almost wrote off Best Buy for good. Then about a year ago, they started pulling things together as Circuit City and CompUSA went out of business. Things have been continually improving ever since.

I have been a part of Best Buy's RewardZone program since its inception about 6 years ago. And apparently I spend so much money there that I am part of their Premier Silver membership, which comes with some special perks and benefits (like free shipping from their online store, no restocking fees on returns, and a more liberal return policy in general).

Tonight I received an email from Best Buy, announcing their personal shopper program. The program provides a dedicated phone number and email address for Premier Silver customers. I'm assuming it's a similar service to what Apple offers in their stores (except Best Buy's service is via phone and email), and I have yet to try it, but it's a nice touch for such a large retailer to start offering more personalized service to their customers.

-------- Original Message --------
From: Best Buy Reward Zone <BestBuyRewardZone@emailinfo.bestbuy.com>
Subject: Personal Shoppers and 500 Reward Zone® bonus points for our most valued customers
Date: Tue, 18 May 2010 07:14:24 -0600
To:

Make your shopping easier and earn 500 Reward Zone® bonus points with a Personal Shopper
View as web page | To ensure delivery to your inbox, add BestBuyRewardZone@emailinfo.bestbuy.com to your address book.
Best Buy Reward Zone Premier Silver Welcome,
Member #:

MyRZ.com | BestBuy.com | Program Rules | Contact Us | FAQs | Community
Personal Shopper

Get a personalized shopping experience—plus earn 500 Reward Zone® program bonus points with the purchase of $100 or more.

Call or e-mail a Premier Silver Personal Shopper for a Best Buy® shopping experience that is customized just for you.

Our Personal Shoppers offer many services:

        •  Dedicated support for all of your shopping needs

        •  Easy, over-the-phone ordering—including free shipping using your Premier Silver benefit

        •  Pre- and post-purchase product support

        •  Assistance with order and account questions

Take advantage of this opportunity and earn 500 Reward Zone bonus points with a purchase of $100 and up using your new Personal Shopper between May 18, 2010 and June 30, 2010.


Contact your Personal Shopper Monday through Friday, 7 A.M.—7 P.M. CT, or leave a voicemail after hours and your Personal Shopper will return your call.

Call 1-866-
E-mail:

1 Reward certificates are discounts off future purchases.
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